Screaming Frog vs Semrush

as AI assistants see them, week of 2026-09-14

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Semrush clearly leads here, with an overall score of 63 versus Screaming Frog's 29, and it shows up in 68 of 76 answers compared to 39 of 76 for Screaming Frog. Semrush was never left out of an answer, while Screaming Frog was skipped entirely for questions like keyword research tools, local SEO for Google Maps, blog post optimization, daily rank tracking, and tracking brand visibility in AI answers. Head-to-head, Semrush was named more often on 12 questions, Screaming Frog on just 1, with 7 ties. Both do get named consistently for technical SEO audits and agency use cases.

Head to head

metric	Screaming Frog	Semrush
score	29	63
questions won	12	20

By assistant

Screaming Frog

assistant	score	named in, this week	usual spot, this week
ChatGPT	32	53% of answers	#5.3
Claude	31	60% of answers	#7.3
Gemini	29	53% of answers	#6.3
Perplexity	26	40% of answers	#4.6

Semrush

assistant	score	named in, this week	usual spot, this week
ChatGPT	65	95% of answers	#4.0
Claude	61	100% of answers	#5.3
Gemini	74	94% of answers	#2.8
Perplexity	55	70% of answers	#2.8

Where they differ

Only Screaming Frog gets named for

nothing exclusive

Only Semrush gets named for

What's the best tool for keyword research?
Which tool is best for seeing what keywords my competitors rank for?
Which tool is best for backlink analysis and finding link building opportunities?
What's the best rank tracker for monitoring my Google positions every day?
What's the best SEO tool for a local business that wants to rank on Google Maps?
What tool should I use to optimize blog posts so they rank?
What's the best SEO tool for a solo founder with no SEO experience?
What's the best tool to track whether my brand shows up in AI answers like ChatGPT?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard