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PageSpeed Insights vs Yoast

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

PageSpeed Insights and Yoast land in a near-tie overall, each scoring 8 out of 100, with PageSpeed named in 13 of 76 answers and Yoast in 14 of 76. PageSpeed shows up strongest for "best free or low-cost SEO tools" (4 of 4) and beginner tool questions (3 of 4), while Yoast sweeps beginner recommendations (4 of 4) and small business picks (3 of 3). Head-to-head, PageSpeed leads on 5 questions, Yoast on 4, and they tie on 11. Neither is ever named for keyword research or accurate-data questions, and both go unmentioned for local business or Google Maps ranking queries.

Head to head

metricPageSpeed InsightsYoast
score88
questions won66

By assistant

PageSpeed Insights

assistantscorenamed in, this weekusual spot, this week
ChatGPT616% of answers#15.3
Claude1125% of answers#9.2
Gemini1018% of answers#6.3
Perplexity610% of answers#5.5

Yoast

assistantscorenamed in, this weekusual spot, this week
ChatGPT25% of answers#9.0
Claude920% of answers#9.5
Gemini1229% of answers#12.0
Perplexity1120% of answers#7.0

Where they differ

Only PageSpeed Insights gets named for

  • What's the best tool to run a technical SEO audit of my website?
  • What are the top SEO tools in 2026?
  • Which SEO software do professionals actually use?

Only Yoast gets named for

  • What are the best SEO tools for a small business?
  • What tool should I use to optimize blog posts so they rank?
  • What's the best SEO tool for a Shopify or ecommerce store?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard