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SEO tools

PageSpeed Insights vs Ubersuggest

as AI assistants see them, week of 2026-10-12

brag about it: X · LinkedIn

PageSpeed Insights and Ubersuggest land in a tie overall, each scoring 8 out of 100. PageSpeed Insights shows up in 13 of 76 answers, edging out Ubersuggest's 12 of 76. PageSpeed Insights shines for "best free or low-cost SEO tools" (4 of 4 answers) and beginner tool questions (3 of 4), but it's never named for keyword research or accurate data questions. Ubersuggest takes the lead on keyword research (2 of 4) and ties PageSpeed Insights on free tools and best-overall-tools questions. Head-to-head, Ubersuggest was named more often in 6 questions, PageSpeed Insights in 5, with 9 ties.

Head to head

metricPageSpeed InsightsUbersuggest
score1110
questions won1012

By assistant

PageSpeed Insights

assistantscorenamed in, this weekusual spot, this week
ChatGPT715% of answers#7.0
Claude1125% of answers#9.2
Gemininot sampled this week
Perplexity1540% of answers#5.4

Ubersuggest

assistantscorenamed in, this weekusual spot, this week
ChatGPT715% of answers#4.3
Claude715% of answers#9.7
Gemininot sampled this week
Perplexity1230% of answers#6.7

Where they differ

Only PageSpeed Insights gets named for

  • What's the best tool to run a technical SEO audit of my website?
  • What are the best SEO tools?
  • Which SEO tool gives the most value for the money?
  • Which SEO software do professionals actually use?
  • Which SEO tools have the most accurate data?

Only Ubersuggest gets named for

  • What are the best alternatives to Semrush?
  • What tool should I use to optimize blog posts so they rank?
  • Which tool is best for backlink analysis and finding link building opportunities?
  • Which tool is best for seeing what keywords my competitors rank for?
  • What are the best alternatives to Ahrefs?
  • What are the best alternatives to SE Ranking?
  • What are the best alternatives to Google Search Console?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard