Google Keyword Planner vs Screaming Frog

as AI assistants see them, week of 2026-09-14

brag about it: X · LinkedIn

Screaming Frog comes out ahead here, with an overall score of 29 versus Google Keyword Planner's 14, and a mention in 39 of 76 answers compared to 19 of 76 for Keyword Planner. Head-to-head, Screaming Frog gets named more often on 10 questions, Keyword Planner on 3, with 7 ties. Keyword Planner does show up in every answer for keyword research and beginner tool questions, while Screaming Frog is named in every answer for technical audits, agency use, and free or low-cost tools. Each tool is entirely absent from certain question types, including keyword research for Screaming Frog.

Head to head

metric	Google Keyword Planner	Screaming Frog
score	14	29
questions won	7	12

By assistant

Google Keyword Planner

assistant	score	named in, this week	usual spot, this week
ChatGPT	15	26% of answers	#6.4
Claude	16	25% of answers	#5.0
Gemini	9	18% of answers	#8.0
Perplexity	18	30% of answers	#5.5

Screaming Frog

assistant	score	named in, this week	usual spot, this week
ChatGPT	32	53% of answers	#5.3
Claude	31	60% of answers	#7.3
Gemini	29	53% of answers	#6.3
Perplexity	26	40% of answers	#4.6

Where they differ

Only Google Keyword Planner gets named for

What's the best tool for keyword research?
What tool should I use to optimize blog posts so they rank?

Only Screaming Frog gets named for

What's the best tool to run a technical SEO audit of my website?
Which SEO software do professionals actually use?
What's the best SEO tool for an agency managing lots of clients?
Which SEO tool gives the most value for the money?
What's the best SEO tool for a Shopify or ecommerce store?
What are the best SEO tools for a small business?
What's the best all-in-one SEO platform right now?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard