Google Keyword Planner vs Screaming Frog
as AI assistants see them, week of 2026-10-12
Screaming Frog comes out ahead here, with an overall score of 29 versus Google Keyword Planner's 14, and a mention in 39 of 76 answers compared to 19 of 76 for Keyword Planner. Head-to-head, Screaming Frog gets named more often on 10 questions, Keyword Planner on 3, with 7 ties. Keyword Planner does show up in every answer for keyword research and beginner tool questions, while Screaming Frog is named in every answer for technical audits, agency use, and free or low-cost tools. Each tool is entirely absent from certain question types, including keyword research for Screaming Frog.
Head to head
| metric | Google Keyword Planner | Screaming Frog |
|---|---|---|
| score | 13 | 28 |
| questions won | 8 | 18 |
By assistant
Google Keyword Planner
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 14 | 20% of answers | #5.8 |
| Claude | 14 | 20% of answers | #7.0 |
| Gemini | not sampled this week | ||
| Perplexity | 15 | 20% of answers | #6.0 |
Screaming Frog
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 31 | 45% of answers | #4.4 |
| Claude | 32 | 65% of answers | #7.6 |
| Gemini | not sampled this week | ||
| Perplexity | 23 | 30% of answers | #4.3 |
Where they differ
Only Google Keyword Planner gets named for
- What's the best tool for keyword research?
- Which tool is best for seeing what keywords my competitors rank for?
Only Screaming Frog gets named for
- What's the best tool to run a technical SEO audit of my website?
- Which SEO software do professionals actually use?
- What are the top SEO tools in 2026?
- What are the best alternatives to Google Search Console?
- Which SEO tool gives the most value for the money?
- What are the best SEO tools for a small business?
- What's the best SEO tool for a Shopify or ecommerce store?
- Which tool is best for backlink analysis and finding link building opportunities?
- What's the best all-in-one SEO platform right now?
- What's the best SEO tool for an agency managing lots of clients?
- What tool should I use to optimize blog posts so they rank?
- What are the best alternatives to SE Ranking?
More comparisons
- Google Keyword Planner vs Mangools
- Google Keyword Planner vs Moz
- Google Keyword Planner vs PageSpeed Insights
- Google Keyword Planner vs Surfer
- Google Keyword Planner vs Google Trends
- Screaming Frog vs SE Ranking
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard