Profound vs Semrush AI Toolkit

as AI assistants see them, week of 2026-09-14

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Profound comes out ahead of Semrush AI Toolkit across the board, with an overall score of 52 versus 26. That gap holds across individual assistants too: ChatGPT (61 vs 20), Claude (60 vs 37), and Perplexity (36 vs 25). Profound also gets named more often overall, showing up in 42 of 61 answers compared to Semrush AI Toolkit's 32 of 61. Head-to-head, Profound was named more often than Semrush AI Toolkit in 9 questions, Semrush AI Toolkit led in 3, and the two tied in 8. Both tools were named in every one of the 4 answers about the best AI visibility tracking tools, and neither appears when the question turns to checking AI crawler access or open-source mention tracking.

Head to head

metric	Profound	Semrush AI Toolkit
score	52	26
questions won	18	18

By assistant

Profound

assistant	score	named in, this week	usual spot, this week
ChatGPT	61	80% of answers	#3.1
Claude	60	80% of answers	#3.3
Gemini	not sampled this week
Perplexity	36	45% of answers	#2.6

Semrush AI Toolkit

assistant	score	named in, this week	usual spot, this week
ChatGPT	20	30% of answers	#4.2
Claude	37	90% of answers	#10.5
Gemini	not sampled this week
Perplexity	25	35% of answers	#3.6

Where they differ

Only Profound gets named for

nothing exclusive

Only Semrush AI Toolkit gets named for

nothing exclusive

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full AI visibility trackers leaderboard