ActiveCampaign vs MailerLite

as AI assistants see them, week of 2026-09-28

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MailerLite edges out ActiveCampaign overall, scoring 32 to 26 and getting named in 27 of 59 answers versus 24 of 59. ActiveCampaign does best on Perplexity (37) while MailerLite shines most on Claude (40); both tie on ChatGPT at 24. Head-to-head, MailerLite was named more often in 9 questions, ActiveCampaign in 7, with 4 ties. ActiveCampaign sweeps questions about CRM integration, behaviour segmentation, and small-business tools, while MailerLite sweeps free tools and Mailchimp-alternative questions. Neither shows up for open-source or self-hosted newsletter tool questions.

Head to head

metric	ActiveCampaign	MailerLite
score	26	32
questions won	12	14

By assistant

ActiveCampaign

assistant	score	named in, this week	usual spot, this week
ChatGPT	24	32% of answers	#3.2
Claude	20	40% of answers	#7.4
Gemini	not sampled this week
Perplexity	37	50% of answers	#3.3

MailerLite

assistant	score	named in, this week	usual spot, this week
ChatGPT	24	32% of answers	#3.0
Claude	40	60% of answers	#4.3
Gemini	not sampled this week
Perplexity	32	45% of answers	#3.8

Where they differ

Only ActiveCampaign gets named for

What's the best email platform that segments users by behaviour?
What's the best tool for automated onboarding and drip emails?
Which email tool has the best deliverability?
What's the best email platform for a SaaS startup?

Only MailerLite gets named for

What are the best free email marketing tools?
What's the best email tool with a good free tier for under 1,000 subscribers?
Which email platform is best for a solo creator?
What's the best email tool for selling a paid newsletter?
What's the best email tool for a newsletter with sponsors and ads?
What's the best newsletter platform?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full Email marketing platforms leaderboard