Ghost vs Loops
as AI assistants see them, week of 2026-09-28
Ghost edges out Loops overall, scoring 15 to Loops' 7, and shows up more often too: 13 of 59 answers versus 8 of 59. Ghost's strongest showings come on newsletter-specific questions, landing in all 3 answers for both "best open-source or self-hosted newsletter tool" and "best newsletter platform." Loops instead clusters around automated onboarding and drip emails, named in 2 of 3 answers there. Head-to-head, the two are evenly matched - each named more often than the other in 6 questions, with 8 ties. By assistant, Ghost outscores Loops across ChatGPT, Claude, and Perplexity alike.
Head to head
| metric | Ghost | Loops |
|---|---|---|
| score | 15 | 7 |
| questions won | 7 | 7 |
By assistant
Ghost
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 15 | 21% of answers | #4.0 |
| Claude | 25 | 35% of answers | #3.9 |
| Gemini | not sampled this week | ||
| Perplexity | 7 | 10% of answers | #4.0 |
Loops
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 5 | 5% of answers | #1.0 |
| Claude | 17 | 35% of answers | #8.3 |
| Gemini | not sampled this week | ||
| Perplexity | 0 | 0% of answers |
Where they differ
Only Ghost gets named for
- What's the best open-source or self-hosted newsletter tool?
- What's the best newsletter platform?
- What's the best email tool for selling a paid newsletter?
- What's the best email tool for a newsletter with sponsors and ads?
- Which email platform is best for a solo creator?
- What are the best email marketing platforms?
Only Loops gets named for
- What's the best tool for automated onboarding and drip emails?
- What's the best email platform for a SaaS startup?
- What's the best email platform for developers with a clean API?
- What's the best email platform that doesn't charge for duplicate subscribers?
- What's the best email marketing software in 2026?
- What's the best email platform that segments users by behaviour?
More comparisons
- Ghost vs Substack
- Customer.io vs Ghost
- Ghost vs HubSpot
- Ghost vs Omnisend
- Loops vs Sender
- Buttondown vs Loops
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full Email marketing platforms leaderboard