Google Analytics vs Semrush

as AI assistants see them, week of 2026-09-14

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Semrush clearly leads here, with an overall score of 63 versus Google Analytics's 21, and it shows up in 68 of 76 answers compared to 24 of 76 for Google Analytics. Semrush was named for every question asked, including a clean sweep on keyword research, technical audits, data accuracy, value for money, and agency use. Google Analytics fared best on beginner and low-cost tool questions, hitting 4 of 4 there, but went unmentioned for keyword research and all-in-one platform questions. Head-to-head, Semrush was named more often in 18 of 20 shared questions, against 1 for Google Analytics.

Head to head

metric	Google Analytics	Semrush
score	21	63
questions won	10	20

By assistant

Google Analytics

assistant	score	named in, this week	usual spot, this week
ChatGPT	17	26% of answers	#4.4
Claude	23	35% of answers	#4.3
Gemini	32	53% of answers	#5.3
Perplexity	12	15% of answers	#3.0

Semrush

assistant	score	named in, this week	usual spot, this week
ChatGPT	65	95% of answers	#4.0
Claude	61	100% of answers	#5.3
Gemini	74	94% of answers	#2.8
Perplexity	55	70% of answers	#2.8

Where they differ

Only Google Analytics gets named for

nothing exclusive

Only Semrush gets named for

What's the best all-in-one SEO platform right now?
What are the top SEO tools in 2026?
What's the best tool for keyword research?
Which tool is best for seeing what keywords my competitors rank for?
Which SEO tool gives the most value for the money?
Which tool is best for backlink analysis and finding link building opportunities?
What's the best SEO tool for a local business that wants to rank on Google Maps?
What tool should I use to optimize blog posts so they rank?
What's the best SEO tool for a solo founder with no SEO experience?
What's the best tool to track whether my brand shows up in AI answers like ChatGPT?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard