Google Analytics vs Semrush

as AI assistants see them, week of 2026-10-12

brag about it: X · LinkedIn

Semrush clearly leads here, with an overall score of 63 versus Google Analytics's 21, and it shows up in 68 of 76 answers compared to 24 of 76 for Google Analytics. Semrush was named for every question asked, including a clean sweep on keyword research, technical audits, data accuracy, value for money, and agency use. Google Analytics fared best on beginner and low-cost tool questions, hitting 4 of 4 there, but went unmentioned for keyword research and all-in-one platform questions. Head-to-head, Semrush was named more often in 18 of 20 shared questions, against 1 for Google Analytics.

Head to head

metric	Google Analytics	Semrush
score	23	65
questions won	12	24

By assistant

Google Analytics

assistant	score	named in, this week	usual spot, this week
ChatGPT	18	30% of answers	#5.3
Claude	24	35% of answers	#4.0
Gemini	not sampled this week
Perplexity	22	45% of answers	#4.1

Semrush

assistant	score	named in, this week	usual spot, this week
ChatGPT	73	100% of answers	#2.7
Claude	59	95% of answers	#5.5
Gemini	not sampled this week
Perplexity	61	85% of answers	#2.9

Where they differ

Only Google Analytics gets named for

What are the best alternatives to Semrush?

Only Semrush gets named for

What's the best SEO tool for an agency managing lots of clients?
What's the best tool for keyword research?
What tool should I use to optimize blog posts so they rank?
Which tool is best for seeing what keywords my competitors rank for?
What are the best alternatives to Ahrefs?
What are the best alternatives to SE Ranking?
What's the best rank tracker for monitoring my Google positions every day?
Which tool is best for backlink analysis and finding link building opportunities?
What are the best alternatives to Google Search Console?
What are the best alternatives to Screaming Frog?
What's the best tool to run a technical SEO audit of my website?
What's the best tool to track whether my brand shows up in AI answers like ChatGPT?
What's the best SEO tool for a local business that wants to rank on Google Maps?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard