Google Keyword Planner vs PageSpeed Insights

as AI assistants see them, week of 2026-10-12

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Google Keyword Planner edges out PageSpeed Insights overall, 13 to 11, though Perplexity actually scores them evenly at 15 apiece. PageSpeed Insights shows up slightly more often overall, named in 16 of 75 answers versus 14 of 75 for Keyword Planner, and wins more head-to-head matchups too, 8 questions to 6, with 11 tied. Keyword Planner owns the keyword research and beginner-tool questions, named in all 3 answers each time, while PageSpeed Insights sweeps the free-tools and top-tools-in-2026 questions, also 3 of 3. Neither tool appears for brand-tracking-in-AI-answers or rank-tracking questions.

Head to head

metric	Google Keyword Planner	PageSpeed Insights
score	13	11
questions won	8	10

By assistant

Google Keyword Planner

assistant	score	named in, this week	usual spot, this week
ChatGPT	14	20% of answers	#5.8
Claude	14	20% of answers	#7.0
Gemini	not sampled this week
Perplexity	15	20% of answers	#6.0

PageSpeed Insights

assistant	score	named in, this week	usual spot, this week
ChatGPT	7	15% of answers	#7.0
Claude	11	25% of answers	#9.2
Gemini	not sampled this week
Perplexity	15	40% of answers	#5.4

Where they differ

Only Google Keyword Planner gets named for

What's the best tool for keyword research?
Which tool is best for seeing what keywords my competitors rank for?
What are the best alternatives to Semrush?
What are the best alternatives to Ahrefs?

Only PageSpeed Insights gets named for

What are the top SEO tools in 2026?
What's the best tool to run a technical SEO audit of my website?
What's the best SEO tool for a solo founder with no SEO experience?
Which SEO tool gives the most value for the money?
Which SEO software do professionals actually use?
What are the best SEO tools for a small business?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard