Google Keyword Planner vs SE Ranking
as AI assistants see them, week of 2026-09-14
SE Ranking comes out ahead of Google Keyword Planner in how AI assistants talk about SEO tools. SE Ranking scores 30 overall and gets named in 41 of 76 answers, while Google Keyword Planner scores 14 overall and shows up in 19 of 76 answers. Head to head, SE Ranking is named more often in 12 questions versus 5 for Google Keyword Planner, with 3 ties. Google Keyword Planner does lead for keyword research and beginner tool questions, appearing in all 4 answers each, but it's never mentioned for agency, local, or rank-tracking questions, where SE Ranking is named in every answer instead.
Head to head
| metric | Google Keyword Planner | SE Ranking |
|---|---|---|
| score | 14 | 30 |
| questions won | 7 | 15 |
By assistant
Google Keyword Planner
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 15 | 26% of answers | #6.4 |
| Claude | 16 | 25% of answers | #5.0 |
| Gemini | 9 | 18% of answers | #8.0 |
| Perplexity | 18 | 30% of answers | #5.5 |
SE Ranking
| assistant | score | named in, this week | usual spot, this week |
|---|---|---|---|
| ChatGPT | 32 | 58% of answers | #6.5 |
| Claude | 26 | 55% of answers | #8.2 |
| Gemini | 36 | 53% of answers | #4.2 |
| Perplexity | 30 | 50% of answers | #5.6 |
Where they differ
Only Google Keyword Planner gets named for
- Which SEO tools have the most accurate data?
- What tool should I use to optimize blog posts so they rank?
Only SE Ranking gets named for
- Which SEO tool gives the most value for the money?
- What's the best SEO tool for an agency managing lots of clients?
- What's the best rank tracker for monitoring my Google positions every day?
- What are the best SEO tools for a small business?
- What's the best all-in-one SEO platform right now?
- Which tool is best for seeing what keywords my competitors rank for?
- What's the best SEO tool for a solo founder with no SEO experience?
- Which SEO software do professionals actually use?
- What's the best tool to track whether my brand shows up in AI answers like ChatGPT?
- Which tool is best for backlink analysis and finding link building opportunities?
More comparisons
- Google Keyword Planner vs Mangools
- Google Keyword Planner vs Surfer
- Google Keyword Planner vs Moz
- Google Keyword Planner vs Sitebulb
- Bing Webmaster Tools vs Google Keyword Planner
- Screaming Frog vs SE Ranking
Not sold on either?
Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard