PageSpeed Insights vs Surfer

as AI assistants see them, week of 2026-10-12

brag about it: X · LinkedIn

PageSpeed Insights and Surfer land in a dead heat overall, both scoring 11 out of 100 and both named in 16 of 75 answers. PageSpeed Insights edges ahead with ChatGPT's lowest marks (7) and leans on questions like "best free or low-cost SEO tools" and "top SEO tools in 2026," where it's named in 3 of 3 answers each. Surfer scores a bit higher with Claude (14) and ChatGPT (12), and sweeps "What tool should I use to optimize blog posts so they rank?" and "Which SEO software do professionals actually use?," also 3 of 3. Head-to-head, PageSpeed Insights comes out ahead on 6 questions, Surfer on 5, with 14 ties.

Head to head

metric	PageSpeed Insights	Surfer
score	11	11
questions won	10	10

By assistant

PageSpeed Insights

assistant	score	named in, this week	usual spot, this week
ChatGPT	7	15% of answers	#7.0
Claude	11	25% of answers	#9.2
Gemini	not sampled this week
Perplexity	15	40% of answers	#5.4

Surfer

assistant	score	named in, this week	usual spot, this week
ChatGPT	12	20% of answers	#5.0
Claude	14	35% of answers	#18.9
Gemini	not sampled this week
Perplexity	11	10% of answers	#6.0

Where they differ

Only PageSpeed Insights gets named for

What's the best tool to run a technical SEO audit of my website?
What's the best SEO tool for a solo founder with no SEO experience?
Which SEO tool gives the most value for the money?
Which SEO tools have the most accurate data?

Only Surfer gets named for

What tool should I use to optimize blog posts so they rank?
What are the best alternatives to Ahrefs?
What are the best alternatives to Semrush?
What are the best alternatives to SE Ranking?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard