SE Ranking vs Semrush

as AI assistants see them, week of 2026-09-14

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Semrush leads this matchup by a wide margin, with an overall score of 63 versus 30 for SE Ranking. Semrush is named in 68 of 76 answers, including every single answer for questions like keyword research, technical SEO audits, data accuracy, value for money, and agency use. SE Ranking shows up less often, in 41 of 76 answers, though it does hit 4 of 4 for value-for-money, rank tracking, agency, all-in-one platform, and low-cost tool questions. Head-to-head, Semrush is named more often in 11 questions, SE Ranking in 2, with 7 questions tied.

Head to head

metric	SE Ranking	Semrush
score	30	63
questions won	15	20

By assistant

SE Ranking

assistant	score	named in, this week	usual spot, this week
ChatGPT	32	58% of answers	#6.5
Claude	26	55% of answers	#8.2
Gemini	36	53% of answers	#4.2
Perplexity	30	50% of answers	#5.6

Semrush

assistant	score	named in, this week	usual spot, this week
ChatGPT	65	95% of answers	#4.0
Claude	61	100% of answers	#5.3
Gemini	74	94% of answers	#2.8
Perplexity	55	70% of answers	#2.8

Where they differ

Only SE Ranking gets named for

nothing exclusive

Only Semrush gets named for

What's the best tool to run a technical SEO audit of my website?
Which SEO tools have the most accurate data?
What's the best SEO tool for a Shopify or ecommerce store?
What's the best SEO tool for a local business that wants to rank on Google Maps?
What tool should I use to optimize blog posts so they rank?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard