SE Ranking vs Semrush

as AI assistants see them, week of 2026-10-12

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Semrush leads this matchup by a wide margin, with an overall score of 63 versus 30 for SE Ranking. Semrush is named in 68 of 76 answers, including every single answer for questions like keyword research, technical SEO audits, data accuracy, value for money, and agency use. SE Ranking shows up less often, in 41 of 76 answers, though it does hit 4 of 4 for value-for-money, rank tracking, agency, all-in-one platform, and low-cost tool questions. Head-to-head, Semrush is named more often in 11 questions, SE Ranking in 2, with 7 questions tied.

Head to head

metric	SE Ranking	Semrush
score	28	65
questions won	18	24

By assistant

SE Ranking

assistant	score	named in, this week	usual spot, this week
ChatGPT	30	40% of answers	#4.0
Claude	29	65% of answers	#8.2
Gemini	not sampled this week
Perplexity	25	35% of answers	#5.9

Semrush

assistant	score	named in, this week	usual spot, this week
ChatGPT	73	100% of answers	#2.7
Claude	59	95% of answers	#5.5
Gemini	not sampled this week
Perplexity	61	85% of answers	#2.9

Where they differ

Only SE Ranking gets named for

What are the best alternatives to Semrush?

Only Semrush gets named for

What's the best tool for keyword research?
What tool should I use to optimize blog posts so they rank?
What are the best alternatives to SE Ranking?
Which tool is best for backlink analysis and finding link building opportunities?
What's the best tool to run a technical SEO audit of my website?
What's the best SEO tool for a solo founder with no SEO experience?
What's the best SEO tool for a local business that wants to rank on Google Maps?

More comparisons

Not sold on either?

Scores count how often each assistant names a product, weighted by position. How the score works · Full SEO tools leaderboard